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Union Bank PLC – Dual-Meaning Press Ad Design
Creative Concept · Print Advertising · Visual Storytelling
Project Overview
This press ad campaign for Union Bank PLC was designed to engage viewers with a clever, dual-meaning visual concept inviting them to pause, reflect, and rethink the message at first glance.
This press ad campaign for Union Bank PLC was designed to engage viewers with a clever, dual-meaning visual concept inviting them to pause, reflect, and rethink the message at first glance.
Creative Strategy
The objective was to communicate financial trust and transformation while staying rooted in the bank’s legacy of clarity and progress. To do that, I developed a concept that carries two narratives within one visual—each layer unfolding as the viewer spends time with the ad.
The objective was to communicate financial trust and transformation while staying rooted in the bank’s legacy of clarity and progress. To do that, I developed a concept that carries two narratives within one visual—each layer unfolding as the viewer spends time with the ad.
The ad merges visual wit and brand truth, showing how Union Bank understands both the big picture and the fine details of their customers’ lives. It’s not just a bank—it’s a thinking partner.
Design Execution
Strong use of contrast and symbolism
Smart interplay of typography and imagery
Minimalist layout for maximum focus
Reinforces the bank’s modern, trustworthy tone
Outcome
The campaign was featured in national print media, and resonated strongly with both existing and prospective clients. It not only delivered the brand message but invited people to see banking in a new light.
The campaign was featured in national print media, and resonated strongly with both existing and prospective clients. It not only delivered the brand message but invited people to see banking in a new light.