Jhotpot Noodles Packaging Design

Client: Jhotpot Foods
Scope: Packaging Design · Visual Branding · FMCG Design
Industry: Food & Beverage · Instant Noodles

Jhotpot Noodles aimed to launch a bold, youth-focused instant noodle product that grabs attention on busy retail shelves. The objective was to craft a packaging design that reflects the brand’s fun, fast, and flavorful personality—appealing to a modern, on-the-go audience.

The design features vibrant colors, playful typography, and mouth-watering food visuals to evoke taste and energy. I focused on building an identity that feels street-smart and snackable, while also communicating key product features clearly—like flavor variants, cooking time, and nutritional info.

From single packs to multipacks, the visual system ensures consistency while allowing flavor flexibility. Every detail—from background patterns to the noodle steam graphics—was created to spark curiosity and appetite.

The result? A packaging solution that is as bold and spicy as the noodles themselves—ready to stand out in the crowded instant noodle market.