GIGABYTE Corporate Identity & Merchandising System (Bangladesh)

Project Goal: To modernize and unify the visual identity and merchandising materials for GIGABYTE Bangladesh, establishing a cohesive, professional, and powerful brand presence across all consumer and B2B touchpoints.

Design Strategy: The strategy focused on creating a bold, high-tech, and minimal aesthetic using the core colors of electric blue and crisp white. This color combination was chosen to communicate reliability, innovation, and cutting-edge technology, instantly recognizable to the target audience of gamers, IT professionals, and corporate partners.

Key Deliverables:

Corporate Stationery: Designed a comprehensive suite including professional letterheads, envelopes, and high-contrast business cards (alternating blue and white layouts) that maintain brand consistency.

Promotional Merchandising: Developed functional and appealing branded items such as mugs, silver pens, spiral notebooks (featuring circuit board graphic overlays), and classic white T-shirts.

Retail/Event Collateral: Included premium black shopping bags and large format folders, ensuring the brand maintains a high-end look at trade shows and retail environments.

This project successfully translated the global GIGABYTE brand strength into a local visual system that is both professional and appealing to the modern technology consumer.