ActionAid: Youth in Change Campaign Strategy & Design

Project Overview: This project involved developing a comprehensive 15-day digital campaign for ActionAid Bangladesh focused on the pivotal role of youth in national development. The campaign, titled “Youth in Change,” was strategically designed to engage the nation’s 45 million youth population (ages 18 to 35, per the National Youth Policy of Bangladesh).

Campaign Goal: To create an online forum that captures the thoughts, attainments, prospects, and problems faced by young people who are recognized as being at the forefront of the nation’s development.

My Role: I was responsible for the visual branding, content strategy, and graphic design  of the campaign. The visuals and messaging were crafted to be highly relatable, empowering, and action-oriented, driving meaningful discussion and participation among this critical demographic. This campaign successfully translated complex policy and development themes into an accessible and engaging digital experience.