Josss Cola – The Bengali Buzz in a Bottle
Josss Cola isn’t just another beverage—it’s a bold, fizzy attitude bottled for the youth of Bangladesh. The name “Josss” comes from a popular Bengali slang meaning “fantastic” or “awesome,” and the brand is built entirely around that energetic, feel-good vibe.
Our concept focused on building a brand language that’s youthful, playful, and unmistakably local. From typography to color palette to slogan—“Boss, it’s Josss!”—every element is designed to pop off the shelf and into the hearts of Gen Z.
We explored various pop culture references, street-style visuals, and vibrant design patterns to build a cola identity that doesn’t just quench thirst, but builds connection.
This project included:
Logo & packaging design
Social media ad concepts
Tagline development
Pop-themed visual exploration
Josss is not just a drink. It’s a movement
