Perlinger Magazine Ad
Project Overview
Perlinger Consulting helps plumbing pros stop the money leaks — literally and financially — through expert bookkeeping and QuickBooks training. They needed a high-converting magazine ad that felt approachable, clean, and smartly humorous to appeal to busy contractors.
Design Approach
The visual theme plays on the metaphor of financial “leaks,” aligning perfectly with the industry. I used familiar plumbing cues — like dripping pipes and a wrench — to reinforce the core message while keeping the layout simple and eye-catching.
Design Goals
- Immediate relevance to plumbing contractors
- Bold headline that grabs attention
- Clean, clutter-free layout for legibility
- Strategic CTA and contact info placement
- Optimized for both web and print clarity
Outcome
The final result was a visually compelling ad that stood out in the classified section, with a clear message and professional tone — helping Perlinger Consulting connect with their ideal clients.
Tools Used
Adobe Illustrator, Photoshop